It was a bright, sunny day, and Nasaba was deep into her fast—minding her own business, trying to focus on her work, keep her mind off food, and patiently wait for iftar. But then... ding—her phone buzzed. She unlocked it, expecting an innocent notification, and bam! There it was. "Pizza pizza pizza... laaya laaya laaya."

She stared at the screen for a moment, disbelief creeping in. Seriously? This has to be a joke. At the exact moment when her stomach was doing its best impersonation of a growling bear, Swiggy dared to send a reminder of the delicious food that she couldn’t touch. The temptation was real. She closed the app, cursed the internet to test her self-control, and sighed deeply.

This is the story of my every Muslim friend during the Ramadan month until this year. Recently Swiggy came up with something interesting: a little option on Swiggy that said, "Turn off food notifications till 4 PM."

You must be thinking, wait a second... Is this for real?

A feature like this? Just... right there in front of me? For those who fast during Ramadan, this just felt like the universe was sending a sign of mercy. The temptation to scroll through food apps—whether it’s for that irresistible pizza or the spicy biryani—was real. But this? This was a game-changer.

I pressed the button to give it a shot. And just like that, I was free from the torture of food pings for the next few hours. Finally, my Muslim friends could live in peace, undisturbed by notifications tempting me with every food craving imaginable.

It might sound small, but let me tell you—when you’re fasting, every little bit of relief counts. Especially in a world that bombards you with endless food ads, promotions, and notifications. This feature is not just a thoughtful addition for people fasting during Ramadan; it’s a genius move for anyone trying to maintain mindful eating habits or simply avoid unnecessary cravings.

Imagine: you're detoxing from junk food, focusing on self-discipline, or just trying to be more present with your health. This simple switch could help you take a breather from the relentless temptation around you.

A feature like this not only shows respect for those fasting during Ramadan but also serves as a subtle reminder of how mindful eating can benefit us all—no matter what time of year it is.

Swiggy, keep this up. You're onto something genius.