Despite all the jokes and trolls about Valentine's Week on the internet, there's a brighter side to the story—it's a big money-maker for many businesses in India. Valentine's Week celebrated from February 7 to 14, has grown into a huge event that helps many parts of the economy.

Where Valentine's Week Comes From

Valentine's Day started in ancient Rome. It's named after St. Valentine, who secretly helped couples get married when it was banned by the Emperor. Over time, this one day of love turned into a whole week, with each day celebrating something special.

Days of Valentine's Week:

How It Helps India's Economy

In India, Valentine's Week brings in a lot of money. A report from 2020 said the Valentine's Day market in India was worth over ₹22,000 crore, which was 40% more than the year before. This number keeps growing, with many businesses seeing more sales during this week.

Online Businesses Making Money

Online companies earn big during Valentine's Week. Food delivery apps like Swiggy and Zomato get more orders as couples choose to eat at home or send food to loved ones. Grocery apps like Blinkit and Zepto see more people buying chocolates, flowers, and gifts. In 2024, BigBasket saw a 300% jump in sales during Valentine's Week, with chocolates and gift sets growing by over 1,000%.

Good News for Small Businesses

It's not just big companies that benefit—small sellers do too. Local flower shops, candy makers, and artists see more customers looking for special, handmade gifts. Things like custom jewelry and personalized presents are in high demand. Many small sellers also use online shops to reach more people, which helps their business grow during this week.

What People Are Buying

People still love giving flowers and chocolates, but now they also like giving experiences and personalized gifts. Shopping online is super popular, and from 2016 to 2018, online Valentine's Day shopping went up by 241%. This shows how much people love the convenience of buying gifts online.

In the end, Valentine's Week isn't just about love—it's also great for business. While the internet might be full of jokes about it, this week helps people show their love, boosts sales for businesses, and gives the economy a nice little lift.